News
United Parcel Service (UPS) is the most valuable logistics bland, despite an 8% year-on-year brand value decrease to US$35.4 billion, according to a report on the world’s top 25 logistics service providers compiled by Brand Finance, a U.K. brand valuation consultancy. FedEx, another U.S. brand, follows as the world’s second-most valuable logistics brand, with an 11% increase to US$28.9 billion. The Japan Railways Group (JR) is in third with a 12% brand value increase to US$13.8 billion.
JR has become the strongest logistics brand with a Brand Strength Index Score of 87 out of 100 and AAA rating. JR plays a crucial role in the advancement of Japan's primary transportation networks and infrastructure. Consequently, it has garnered an exceptional level of brand equity within Japan.
Maersk, meanwhile, has achieved a 53% year-on-year brand value growth, taking it to US$7.4 billion. The brand achieved record revenues this year, with forecasts increasing in a similar manner. Maersk has now more-than doubled (up 121%) in brand value from its pre-pandemic level.
